Jetblue airlines summary of case

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Jetblue airlines summary of case

Currency changes Strengths When we look at the case JetBlue shows several strengths. They have new airplanes that keep the operational costs low with inflight entertainment systems, their customers get a drink and a snack and their employers are involved and motivated.

Jetblue airlines summary of case

JetBlue is an innovative company, for example they were the first North-American airline company that used electronic ticketing and they introduced the first paperless cockpits. Weaknesses When analyzing the company internally we also see several weaknesses. From the case it became clear that the company had problems with facing mass cancellation; a weak reservation system and also no baggage handling systems.

The company got high debts because of the rising fuel prices, and also because of the compensations that they gave their customers after making mistakes. Currently the baggage handling system works properly and their online reservation systems are also improved.

Another weakness of JetBlue is that is focusses on the middle class of society, therefore they do not have many high class people that are willing to spend more. Opportunities The company is also influenced by external factors, and we will first discuss the opportunities for JetBlue.

The case made clear that JetBlue is getting more and more interline agreements with other airline companies. It is therefore wise that JetBlue keeps making new interline agreements with the bigger airline companies.

Another opportunity for JetBlue is technological improvements, since JetBlue is an innovative company they like to try new things out such as they did with the paperless cockpit. Also the deregulation of international air travel and loosening laws and regulations are opportunities for JetBlue.

Whenever these will become looser the company will have less expenditures. Threats When we evaluate Jetblue airlines summary of case external factors that are influencing the company we also find several threats. Also all the safety procedures make travelers rather want to use another way of transportation, such as the car or train.

Financially the high user taxes and currency changes also influence the airline industry. The TOWS analysis matches external opportunities and threats with internal strengths and weaknesses. Maxi-Maxi Strategy How can you use your strengths to take advantage of the opportunities?

If we compare the strengths and opportunities of JetBlue, some of the strategies they could implement are: Focus on the technology improvements; JetBlue is an innovative company and they like to try out new technologies.

Jetblue airlines summary of case

They can make the JetBlue experience even better than it already is. Focus on the interline agreements; when JetBlue has more interline agreements with other airline companies their customers will have more choice of countries where they want to go, it will also be easier for them to make a reservation.

Lower the operating costs; whenever the law and regulations will be in favor of the airline industry the company can lower its operating costs and therefore also lower their prices.

Maxi-Mini Strategy How can you take advantage of your strengths to avoid real and potential threats? The strengths that JetBlue could use to avoid real and potential threats are: Focus on technological developments; again they should focus on this for example they could maybe develop new security check machines that are easier to use and also safer to avoid terroristic attacks Develop the JetBlue experience; there is intense competition in the airline industry, however JetBlue should differentiate itself by improving the JetBlue experience which is already known for excellent customer service, friendly personnel, new planes, entertainment systems etc.

If they improve this experience and keep focusing on being a low-budget company they will win more customers. Mini-Maxi Strategy How can you use your opportunities to overcome the weaknesses you are experiencing? There are several opportunities that JetBlue could use to overcome the weaknesses that they are experiencing, such as: Loosening laws and regulations; whenever the regulations will be looser the turnaround process of the airplanes will be easier and faster.

New technology; the new technology could help the company to improve the online presence. The online presence was in the case really bad but currently they already improved this. However E-business and M-business is getting more and more popular so it is always wise for a company to keep on track with this by improving their online systems.

Mini-Mini Strategy How can you minimize your weaknesses and avoid threats? The strategies that JetBlue should use to minimize its weaknesses and threats are: Improve the systems; some of the weaknesses are weak baggage handling systems and online presence.

Also in the case it became clear that JetBlue faced problems with mass cancellation. This could all be improved by implementing ERP systems so that it is clear what is exactly going on in the company.

For online presence they should have an IT department that focusses on that.


The airplane industry should invest in have safer and easier systems to improve the safety of its travelers. Differentiate itself from other airline companies; there are a lot of airline companies and this causes intense competition. However if JetBlue makes sure that they offer their product in an exclusive way the company will win customers.

The overall goal of the balance scorecard is to analyze the gathered data and compare it to the desired performance and strategic goals.Song Airlines Case Song airline was a low cost carrier subsidiary of Delta airlines that started in It was formed to compete with JetBlue and other low cost airlines for the Florida market.

The market environment at the time of the case was extremely difficult with the rising costs of fuel, increasing security requirements after 9/11 and.

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A seven-month “ 60 Minutes” investigation into Allegiant Air, the Las Vegas-based ultra-low-cost carrier, found more than serious incidents involving mechanical airline issued a. JetBlue Case Analysis Executive Summary JetBlue airline was founded by David Neeleman who is a Brazilian born entrepreneur.

His goal was to single handedly create a unique airline that was innovative for the current market. - Aviation Forums