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It was designed to provide guidance and to share the lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities and emergency response efforts.
In this guide, you will find information to help you get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy. You will also learn about popular channels you can incorporate into your plan, such as blogs, video-sharing sites, mobile applications and RSS feeds.
This toolkit is intended for a beginner audience, although some viewers with an intermediate level may find parts of the toolkit useful. What Is This Guide For? How Should It Be Used? As a health communicator, you craft health and safety messages that can have a profound impact on the public.
Using social media, these messages can reach more audiences and have an even greater impact on the public. This Guide aims to assist you in translating your messages so they resonate and are relevant to social media audiences, and encourage action, engagement, and interaction.
It is largely tactical, giving you specific ways to write for social media channels. Although a wide variety of social media tools exist, this Guide will focus on three specific channels: Facebook, Twitter, and text messages short message service, or SMS.
Introduction Social Media and Communication Strategy Keep in mind that social media is one tool in a larger communication strategy. Always consider your overarching communication goals when developing social media activities.
As with all media outreach, the keys to an effective social media presence are to… Identify your target audience. Select the appropriate channel for your message. Decide upfront how much time and effort you can invest. A reader often sifts through an onslaught of information, skims topics, and browses sites to determine where to focus his or her attention.
To ensure that the reader does take the time to read your messages, social media writers should… Understand the audience they are trying to reach. Apply health literacy principles. Follow plain language best practices. Use social marketing concepts to improve communications. Know Your Target Audience s One benefit of using social media is audience segmentation.
You can develop messages that are specific to the concerns, needs, and desires of a particular demographic. Likewise, understanding your audience will help you select the best channels for reaching specific audiences with your messages.Nov 12, · To write a communications strategy, write down the long-term and short-term goals of the company, and define a few relevant objectives that will help the company meet those goals.
In the strategy, identify the audience of your communication, such 95%(83). Designing a media strategy will help; this is likely to be most successful when it is done as a group, with the people involved in your overall campaign or project.
The following sections break down the process of creating a media strategy document into simple steps. Source: Social Media Strategy Documents Ownership of Posts All messages on all central media platforms are posted in the character voice described above. We DO NOT attach names or initials to posts.
Positivity and Transparency We present our messages with a positive attitude, but are honest and. Kristy Dalton is CEO of Government Social Media and founder of the Government Social Media Conference (GSMCON).
Kristy is a nationally acclaimed speaker, trainer, and advisor on digital strategy.
But do not despair. A digital strategy is not as intimidating as it sounds. It is just a document outlining how your company or client should handle the different aspects of digital from the website and mobile to email, social media and digital marketing.
Writing a Content Strategy Document for your Church Everything on your website must have a purpose. Just like a Sunday sermon, if you go off on an unnecessary tangent, or leave a key piece of information out; you are doing your listeners an injustice and may lose their attention.