These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Groupit's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf. Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further.
Posted by Victoria Strauss for Writer Beware If you've been reading this blog for any length of time, you may have guessed that I'm not a big fan of writing contests and awards.
Partly this is because so many are a waste of time, with minimal prizes, negligible prestige, and zero cachet on your writing resume. Why not spend your energy on something that can get you closer to building a readership--submitting for publication, or publishing on your own? There's also the risk of bad things in the entry guidelines--for instance, the Emerging Writer Awards, where simply submitting constituted a grant of publishing rights.
Writers who don't read the fine print carefully enough may find themselves trapped by such provisions. Such awards aren't really about honoring writers at all.
There's a complex of red flags that identifies profiteering contest and awards programs. To maximize entries, profiteering awards and contests solicit entries. An out-of-the-blue email urging you to enter a contest or awards program should always be treated with caution. There may be "early bird specials" and multiple-entry discounts to tempt authors with the illusion of a bargain.
To maximize income, profiteers create as many entry categories as possible, and encourage multiple entries. Profiteers promise expert judging by people with standing in the publishing field, but don't reveal who those experts are. In fact, the judging may be done by the profiteer's staff, who may simply pick winners out of a hat.
To avoid cutting into their profits, profiteers offer prizes that cost them little or nothing: Some offer little more than the supposed honor of winning the award.
Profiteers' profits don't just come from entry fees. They also hawk stickers, certificates, critiques, and more. Profiteers may deviate from this template to some degree: But if more than four of these red flags are present in a contest or awards program--especially if there's a big entry fee--you should think very carefully about entering.
Profiteer awards and contests don't typically command a lot of name recognition, but if you win or place, you'll be able to tag your book as an "award-winning book" and yourself as an "award-winning author.
With all the fake review scandals, as well as readers' increasing disillusion with authorial self-promotion, I think book buyers have become more cynical in general about what authors say about themselves.
Profiteer awards and contests, which overwhelmingly target and ensnare small press and self-published authors, are a cynical play on authors' hunger for recognition and exposure in an increasingly crowded marketplace.
In my opinion, they are never a worthwhile use of writers' money. The Alliance of Independent Authors provides ratings for dozens of awards and contestswith Caution notices for those that profiteer or are otherwise suspect.
It's a good list to check if you're thinking of entering something. JM Northern is a ferocious spammer; if you're a writer, you've probably been solicited for one or another of its festivals. Unlike many other profiteers, JM Northern offers actual money prizes.
But it can afford to. According to an article in Examiner. Even among profiteers, however, Jenkins is unusual in the amount of extra merchandise it hawks to winners.I don’t know about you, but I’m a little tired of hearing all this talk about the death of the press benjaminpohle.com time a new forum for marketing comes around, people want to write off press release distribution as old and outdated.
The Syracuse Press Club on Saturday held its annual award and scholarship dinner in Syracuse. Here is the program for the event that includes articles about the award winners and a .
Get up to the minute entertainment news, celebrity interviews, celeb videos, photos, movies, TV, music news and pop culture on benjaminpohle.com Press Release | Fun. Brisk® Iced Tea Partners with Award-Winning Actor Michael B. Jordan for Creators Class Launch to Support and Celebrate Creative Hustlers Marvel Studios' "Black Panther" follows T'Challa who, after the death of his father, the King of Wakanda, returns home to the isolated, technologically advanced African nation to.
PRESS. Award-winning 11 minute documentary by director Chad Howitt on owner Josh Spencer. Ald. Ariel Reboyras leads a hearing at the Chicago City Council in Mayor Rahm Emanuel is supporting Reboyras for re-election as the alderman faces a challenge from Jessica Gutierrez.